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White-label Ad Grants management for agencies
Your nonprofit clients need the grant managed. Your team shouldn't have to learn Google's grant rulebook to do it. Keep the relationship — hand us the account.
White-label Ad Grants management lets an agency offer Google Ad Grants services to its nonprofit clients without building grant expertise in-house: Kinsey Street — a Google Ad Grants Certified Professional Agency — runs the accounts, compliance, and reporting behind the scenes while the agency keeps the client relationship and the brand. Flat pricing from $249/month per account.
Why agencies hand us the grant
The grant plays by different rules. A 5% CTR floor, keyword restrictions, geo requirements, conversion standards — managed like a normal paid account, a grant account gets suspended. Your team shouldn't have to learn that rulebook for one or two clients.
The economics rarely justify in-house staffing. Ad Grants is usually a small line item next to your core services. Outsourcing it to a flat-rate specialist keeps the margin without the overhead.
Suspensions land on your reputation. When a client's grant goes dark, the client doesn't blame Google. A Certified Professional Agency running it removes that risk — and if a client arrives with an already-suspended account, we reactivate it.
Two ways to work together
- White-label. We work under your brand; your team delivers our reporting to the client as your own.
- Referral. We work directly with the client as your recommended Ad Grants specialist; you stay the lead agency.
How a partnership starts
Intro call
Fifteen minutes on your client roster, which model fits, and how reporting flows to your team. Grab a time on Calendly.
Per-client onboarding
For each nonprofit: eligibility check or account audit, application or reactivation if needed, and a compliant campaign build.
Ongoing delivery
We optimize continuously and produce weekly and monthly reports — under your brand or ours, depending on the model you chose.
FAQ
Agency partnerships, answered
How does white-label Ad Grants management work?
Your agency keeps the client relationship and the brand: Kinsey Street runs the Ad Grant account, handles compliance, and produces reporting your team delivers under your name. Alternatively, we can work as a referred specialist alongside your team — your choice per client.
What does the agency's client get?
The same full service as Kinsey Street's direct clients: application or reactivation, unlimited campaigns and keywords, continuous optimization, compliance monitoring against Google's Ad Grants policies, and weekly plus monthly reporting.
How is partner pricing structured?
The same flat monthly plans — $249, $499, or $749 depending on the nonprofit's targeting scope — which makes it easy to pass through or mark up in your own client pricing. No setup fees and no long-term contract on any engagement.
Why outsource Ad Grants instead of managing it in-house?
Ad Grants runs on a different rulebook than paid Google Ads — a 5% CTR floor, keyword restrictions, and program-specific policies — and the penalty for getting it wrong is a suspended client account. A specialist removes that risk without your team having to staff and maintain grant expertise for what is often a small line item.