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Suspension Reactivation
Get your suspended Google Ad Grant reactivated
A suspended grant account is up to $10,000/month in free advertising sitting idle. We find the violation, fix it, get you reinstated, and rebuild the account so it stays compliant.
Most suspended Google Ad Grants accounts can be reactivated. The usual causes are compliance violations — the 5% CTR rule, disallowed keywords, or conversion-tracking problems. Kinsey Street diagnoses the violation, fixes it, requests reinstatement from Google, and rebuilds the account so it stays compliant — included in standard management, no separate reactivation fee.
Why Google suspends grant accounts
- ✕CTR below 5%. Grant accounts must maintain a 5% click-through rate; two consecutive months below it triggers deactivation.
- ✕Disallowed keywords. Single-word keywords (with limited exceptions), overly generic terms, and keywords with a quality score of 1 or 2 violate grant policy.
- ✕Conversion tracking problems. Accounts using conversion-based bidding need valid, meaningful conversion tracking; broken or inflated tracking draws enforcement.
- ✕Geo-targeting issues. Campaigns must target locations relevant to where the nonprofit actually operates.
- ✕Website policy violations. Landing pages that are commercial in nature, thin in content, or mismatched with the stated mission put the whole account at risk.
How we reactivate your account
- Diagnose. We audit the account and the suspension notice to pinpoint the exact policy violation — Google names the policy, we find the cause.
- Fix. We correct the account structure, keywords, tracking, and targeting, and tell you precisely what (if anything) must change on your website.
- Reinstate. We submit the reinstatement request to Google and handle any back-and-forth their review requires.
- Rebuild to stay compliant. Reactivation without ongoing compliance just leads to the next suspension — so we rebuild campaigns that hold the 5% CTR and keyword standards permanently. See what ongoing management includes.
Grant lapsed years ago, or lost access to the account entirely? We handle those too — including re-validating your organization and recovering or recreating the grant account.
FAQ
Suspension & reactivation, answered
Can a suspended Google Ad Grants account be reactivated?
Yes, in most cases. Reactivation involves identifying the policy violation, correcting it in the account (and sometimes on the website), and requesting reinstatement from Google. Kinsey Street includes suspension diagnosis and reactivation as part of standard Ad Grants management — there is no separate reactivation fee.
Why did Google suspend our Ad Grant?
The most common causes are falling below the required 5% account-level click-through rate for two consecutive months, using disallowed keywords (single-word, overly generic, or low quality-score keywords), missing or invalid conversion tracking, geo-targeting problems, or website policy issues. The suspension notice usually names the policy but not the specific fix.
How long does reactivation take?
It depends on the violation. Account-level fixes can be corrected and submitted for review within days; website-related issues take as long as the site changes do. After reinstatement, ads typically resume serving within one to two weeks.
Will we lose our grant permanently if it stays suspended?
Suspended accounts don't accrue the monthly grant while inactive — every month suspended is up to $10,000 in free advertising lost — but eligible nonprofits can generally be reinstated once compliant. The bigger risk is staying suspended for months because nobody knows what to fix.