Google Ad Grants Certified Professional Agency
Your nonprofit has $10,000 / month in free Google ads. We make every dollar work.
Kinsey Street is a specialist agency that does one thing: full-service Google Ad Grants management for nonprofits. We apply, build, optimize, and keep your grant compliant — so your mission shows up when people search.
No setup fees No long-term contract First month free
- Google Ad Grant, per month
- $10,000
- Months per year
- × 12
- Free advertising, per year
- $120,000
- Typical spend without expert management*
- < 30%
*Most self-managed Ad Grants accounts use only a fraction of the grant — or get suspended for compliance violations. That's the gap we close.
The Google Ad Grant gives eligible 501(c)(3) nonprofits up to $10,000 per month in free Google Search advertising. Kinsey Street manages the entire program for you — eligibility, application, campaign builds, optimization, and Google's strict compliance rules — starting at $249/month with the first month free.
What we do
Full-service Ad Grants management, end to end
Every plan includes unlimited campaigns, ad groups, ads, and keywords. You get a specialist team — not a generalist agency squeezing your grant in between paid accounts.
Application & eligibility
We confirm your nonprofit qualifies, get you validated for Google for Nonprofits, and handle the Ad Grant application — free for management clients. Check if you qualify.
Campaign builds & optimization
Custom search campaigns mapped to your programs, donors, and volunteers — optimized continuously to spend more of your $10K and convert the clicks.
Compliance monitoring
Google's Ad Grants rules — the 5% CTR floor, keyword policies, conversion tracking — suspend thousands of accounts. We keep yours active — and reactivate suspended ones.
Weekly & monthly reporting
Plain-English reports every week and every month: what ran, what it cost the grant, and what it produced for your mission.
Geo targeting that fits your reach
Metro and Nielsen® DMA® targeting for local organizations, multi-state and national targeting for national nonprofits, and global targeting for international work.
Beyond the grant
Need Display, YouTube, or remarketing too? Ad Grants clients get 50% off our standard paid Google Ads management rates.
How it works
Live in weeks, not quarters
Sign up in 5 minutes
Pick the plan that matches your nonprofit's size. No setup fee, no contract, and your first month of management is free.
We build (or rescue) your account
New grant, existing account, or a suspended one — we handle the application or reactivation and build campaigns around your goals.
Your mission shows up on Google
Ads typically start serving within 1–2 weeks. From there we optimize weekly and report on the traffic, signups, and donations your grant produces.
Pricing
Simple, flat monthly pricing
Priced by your nonprofit's reach — not by hours or percentage of spend. Every plan includes the full service: builds, optimization, compliance, and weekly + monthly reporting.
Metro / Regional
Small & Local Nonprofit
For organizations with revenue under $500K/year serving a metro area or region.
$249/month
First month free
- Metro & Nielsen® DMA® targeting
- Unlimited campaigns, ads & keywords
- Ongoing optimization & compliance
- Weekly + monthly reporting
National
National Nonprofit
For organizations serving multiple states or the entire United States.
$499/month
First month free
- National & multi-state targeting
- Unlimited campaigns, ads & keywords
- Ongoing optimization & compliance
- Weekly + monthly reporting
Global
Global Nonprofit
For organizations running programs or fundraising across multiple countries.
$749/month
First month free
- Multi-national & global targeting
- Unlimited campaigns, ads & keywords
- Ongoing optimization & compliance
- Weekly + monthly reporting
No setup fees · No long-term contract · Cancel anytime · Plus 50% off standard rates on paid Google Ads management · Pricing details & FAQ
For Agencies
Outsource Ad Grants to a specialist. Keep the client.
Ad Grants accounts play by different rules than paid Google Ads — and non-compliance gets them suspended. If your agency serves nonprofits, hand the grant work to a Certified Professional Agency instead of learning those rules the hard way.
- White-label or referral — your choice, your client relationship
- We handle applications, builds, compliance, and reporting
- Flat monthly pricing that's easy to mark up or pass through
Why agencies partner with us
Ad Grants is all we do. Your team stays focused on the services you're great at, your nonprofit clients get a Google-certified specialist on the grant, and nobody has to explain a suspended account.
Why Kinsey Street
Certified by Google. Built for nonprofits.
Google's Ad Grants Certified Professional Agency program recognizes a limited group of agencies for Ad Grants expertise, compliance, and results. Kinsey Street is on that list — and Ad Grants management is our entire business, not a side offering.
"Robert is a Google genius who has a deep commitment to helping non-profits succeed… quite frankly is key to our ever-expanding reach across the country and increasingly in countries around the globe."
"His campaign gets us around 1000 clicks/day… Before we found Rob we were a pretty much unknown non-profit. He put us on the map."
"We have been a happy client of Kinsey Street for over 7 years now… Robert and this organization are the EXPERTS in the Google non-profit grant program… The results we receive have exceeded expectations."
FAQ
Google Ad Grants, answered
What is the Google Ad Grant?
The Google Ad Grant is a program that gives eligible nonprofits up to $10,000 per month in free Google Search advertising — up to $120,000 per year. Ads appear in Google search results and can drive donations, volunteer signups, event registrations, and program awareness at no media cost to your organization.
Which nonprofits qualify?
Most US 501(c)(3) organizations qualify after being validated for Google for Nonprofits. Hospitals and healthcare organizations, schools and academic institutions, and government entities are generally not eligible (philanthropic arms of schools often are). We'll confirm your eligibility and handle the application at no charge when you're a management client.
How much does Ad Grants management cost?
$249/month for small and local nonprofits, $499/month for national nonprofits, and $749/month for global nonprofits. Your first month is free, there are no setup fees, and there's no long-term contract — every plan includes unlimited campaigns, ads, and keywords plus weekly and monthly reporting.
Why do Ad Grants accounts get suspended — and can you fix ours?
Google enforces strict Ad Grants policies: a 5% minimum click-through rate, keyword quality rules, geo-targeting requirements, and conversion tracking standards. Accounts that fall out of compliance get paused or deactivated. We monitor compliance continuously for clients, and we regularly restore suspended or lapsed accounts for nonprofits that come to us after a suspension.
Can we run the Ad Grant and paid Google Ads at the same time?
Yes. The grant runs in its own account, and many nonprofits pair it with a paid account for formats the grant doesn't cover — Display, YouTube, and remarketing. We manage both, and Ad Grants clients get 50% off our standard paid management rates.
How long until we see results?
New or rebuilt accounts typically begin serving ads within one to two weeks. Meaningful traffic and conversion data builds over the first 30–90 days as we optimize — which is exactly why we make your first month of management free.
Do you offer white-label Ad Grants management for agencies?
Yes. Agencies that serve nonprofits can outsource Ad Grants management to us — white-label under your brand or as a referred specialist. You keep the client relationship; we handle applications, builds, optimization, compliance, and reporting.
Is Kinsey Street certified by Google?
Yes. Kinsey Street is a Google Ad Grants Certified Professional Agency — a designation Google gives to a limited group of agencies that meet its standards for Ad Grants expertise, compliance, and client results.
Stop leaving $10,000 a month on the table
Sign up in five minutes. Your first month of management is free, there's no setup fee, and no contract locking you in.
Start your free first month