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PPC Call Tracking Reporting

PPC Call Tracking Reporting

PPC Call Tracking from Kinsey Street Online Marketing provides in-depth reporting on the phone calls that are being generated from your PPC and other advertising campaigns. Knowing which keywords are generating the most calls into your business allows for better management of Google AdWords and other pay per click campaigns.

  • Call Analyzer – Access comprehensive call data about individual campaigns. Report includes day and time trends, distribution views, and breakdowns of specific campaign characteristics.
  • Tracking Line Call Summary – Access comprehensive call data about individual tracking lines. Report includes day and time trends, distribution views, bridge options, and breakdowns of specific campaign characteristics.
  • Customer Distribution Heatmap – Do you know where your visitors are coming from? This map provides a graphical view of where your conversion events are coming from.
  • Daily Trends: Inbound Calls – Analyze how your inbound calls are distributed across a specified date range. Data will show daily trends, plus time-of-day and day-of-the-week breakdowns.
  • Website Activity: Referring Source – Analyze the websites that are sending traffic to your sites. This report captures the unique referring sources and shows the resulting conversion activity.
  • Website Activity: Keywords – Go beyond simple counts and discover which keyword terms produce visits that actually convert.
  • Website Activity: Tagged Visits – If you’re tagging your website visits with URL variables, this system can generate detailed reports breaking down the site activity and resulting conversions.
  • Spreadsheet Download: Call Data – Download all of your phone calls into a spreadsheet file.
  • Spreadsheet Download: Click Data – Download all of your website sessions into a spreadsheet file.
  • Numbers and Minutes – Spreadsheet summary of all provisioned lines, broken down by sub account. This report also includes a count of any newly provisioned lines over a specified time period.
  • Calls Reviewed – Do you review all of your calls? View a quick breakdown of how many calls are being reviewed by label, tracking line and client.
  • Website Activity – Discover how different landing pages are performing. Conversion data is tied back to the website page that started the session.

Get started today with PPC Call Tracking from Kinsey Street Online Marketing.

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