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Apr 22 14

Google Glass For Nonprofits

by Robert Coats

Could Google Glass help your nonprofit better achieve their mission?

If so, here is a *GREAT* opportunity that you really need to check out.

“Individuals who work at US-based nonprofits are eligible to receive a pair of Glass, a trip to a Google office for training, a $25,000 nonprofit grant, and access to developers to make your Glass project a reality.”

Are you a nonprofit with an idea for how to amplify your impact with Glass? Submit your idea by 5/20 at

Feb 17 14

13 Tips For Managing Google Ad Grant Accounts

by Robert Coats

Avoid the pitfalls many Ad Grant managers run into by following these steps.


As the Top Contributor over at Google’s Official Ad Grants Help Forum for the past several years, having helped hundreds of nonprofits and answering thousands of questions regarding Ad Grants, there are certain areas that I have seen grantees struggle with. The following list will help you avoid many of the pitfalls that nonprofits and Google Ad Grant managers often run into when setting up and managing a Google Ad Grant account.

  1. Going into it, know that best practices for Google AdWords are especially crucial for a Google Ad Grants account.
  2. During initial set up, follow the steps exactly as outlined in the Google Ad Grants Account Creation Guide.
  3. Set up a basic AdWords account first and then submit that for review (step 3 in the Creation Guide) to the Google Grants team. There is no need to start out with a full AdWords account and this can even cause unneeded issues.
  4. Once your submitted AdWords account is approved for the Ad Grants program, then fully build out the account. (See next step for important information.)
  5. AdWords best practices are especially crucial for a Google Ad Grants account. (Yes, I am saying it again.)
  6. Max CPC is limited to $2 so ensuring high Qaulity Sscore (QS) is important. (See #5)
  7. You are required to have mission based ads AND mission based keywords. Having ads or keywords that are not mission based can result in suspension of your AdWords grant.
  8. Grantee ads are served under paid advertisers in the Google search results. (This makes really competitive words even more challenging to rank on – see #5.)
  9. Make sure you are responsive to all emails from the Google For Nonprofits (G4NP) and Google Ad Grants teams. They only email you when it is important. (And be sure to share these emails with the person managing your Ad Grant account.)
  10. Affiliate ads on the website are a BIG no-no. This includes AdSense.
  11. The importance of a quality website with quality content cannot be overstated enough. (Neither can point #5)
  12. Do not try to run paid YouTube ads through your Grant account. It will break.
  13. If you run into issues, simply post over in Google’s Official Ad Grants Help Forum – I am the Top Contributor over there and will be glad to help you out.

Bonus Tip: If you are not sure what AdWords best practices are, then look to hire a professional to manage the account for you. Working with a professional will not only save you time, but it will also help you get the most out of your AdWords Grant account. By Google’s own admission, the typical Grantee only spends a small portion f their $10,000 per month grant – about $300. In contrast, Kinsey Street client’s utilize over 20x more of their AdWords Grant.

Feb 1 14

Our “Not A Super Bowl Commercial” Commercial.

by Robert Coats

With all the talk about Super Bowl commercials, we are proud to announce our first commercial for Kinsey Street… ok, it is really not a commercial, it is just a brand new video that tells you what we do in a simple yet informative manner. We hope you like it.

Oh and ‘Go Seahawks’!

The Benefits Of Hiring A PPC Agency
[KGVID poster=”” width=”960″ height=”540″][/KGVID]

Jan 22 14

The Truth About Long-tail Keywords

by Robert Coats

Long-tail keywords are great…. as long as they have search volume. Which admittedly most do not, especially when it comes to what might be relevant to a nonprofit account. Another problem with long-tail keywords is that most account managers add them into the AdWords account without any thought to the actual landing page. I mean, sure, the landing page might be about donuts but is it really about “pink icing donuts with rainbow sprinkles”? In most cases, no, far from it.  

About 10 years ago, I was interviewing with a major agency here in the Seattle area and one of the questions the interviewer asked me was, “what is one of the first things you do when you take over an existing account?”

My answer was “delete keywords that are generating wasted spend”.

To which the interviewer replied, “but as an agency we want to expand our clients keywords to increase ad spend.”

“If you are increasing the keyword list just to increase ad spend, then you are doing your clients a disservice, ” I said.

Needless to say, I didn’t get the job. And while a lot has changed in our industry over the past 10 years, one agency mantra still remains the same, “expand the keyword list and add long-tail keywords.” And the myth of chasing the “long-tail” to AdWords success still remains. Why? One reason is because agencies get rich off of long-tail keywords and expanded keyword lists. This is because more ad spend often translates into more revenue for the agency since many agencies charge a percentage of ad spend. So they espouse the benefits of long-tail keywords to their clients and publish blog articles about them. It is a regurgitated “best practice” that has went on since the days of (I know, I was there.)

But another reason why the myth persists is because there is a glimmer of truth to long-tail keywords. You see, fewer advertisers advertise on long tail terms so the bids are often less – an important consideration for those with Google Grant account. Although lower bids do not necessarily mean fewer advertisers in the auction mix because you are also bidding against all of those short-tail variations of phrase and broad match.

Another sparkle of glimmer is that when the content is in place, lang-tail keywords can have very high quality scores. Again, this is another important consideration to all AdWords advertisers but most especially to Google Grantees.

So you see, there is some truth to the greatness of long-tail keywords and I do not have anything against them but long-tail keywords are NOT a means to success with AdWords, at least not by themselves. You MUST have relevant content to support your keywords, regardless of how many words are in your keyword phrase. That is because adding long-tail keywords, without the content on the landing page is like putting the cart before the horse… it just doesn’t work, regardless of how many horses you add.

A one-word broad match keyword with a landing page with good relevant content will (in many cases) out perform an exact match 4 word long tail keyword with a landing page with poor content. And while this is true with any AdWords account, it is doubly true with Google Grant accounts.

So, my suggestion, is to focus less on adding long-tail keywords and focus more on adding the right keywords, regardless of how many words are in the keyword phrase. And remember, adding the key phrase of “pink icing donuts with rainbow sprinkles” is only appropriate if you have a page offering “pink icing donuts with rainbow sprinkles”.

Nov 7 13

Google Launches Connected Classrooms

by Robert Coats

With budget cuts in school districts across the country, field trips are beginning to go the way of the dinosaurs.

Google decided that if students leave the classroom to go on field trips, why not bring the field trips to the students there in the classroom. Today, Google is launching Connected Classrooms which provides students with virtual field trips via Google+ Hangouts to places like the Seattle Aquarium, San Diego Zoo, The Smithsonian, Philadelphia Museum of Art, NASA and a growing list of other education experiences across the country.

According to Google:

“Connected Classrooms is a program from the G+ Education team to provide teachers with the resources to connect their students with experiential learning opportunities, like virtual field trips, on Google+. With internet access, webcams and inquisitive minds, the possibilities are endless.”

Without a doubt, teachers and educators should look into this great resource to bring the World to their classrooms.


Oct 29 13

Google Pumpkin

by Robert Coats

Thank you Google for the Halloween pumpkin!


Sep 29 13

Google Grants Re-brands as Google Ad Grants

by Robert Coats

Google Ad Grants | AdWords for nonprofits


The Google Grants program changed its name to “Google Ad Grants” this week. Nothing else is changing with the program, just the name.   The main reason behind the change is to clarify what the program offers, ($10,000 per month in free AdWords advertising) since Google is also known for offering several other types of grants. According to the Google Ad Grants team, the Google Grants site, Google for Nonprofits site, Help forum, applications, etc have all been updated to reflect the new name.

If you are a nonprofit and have not taken advantage of this great program by Google, we at Kinsey Street strongly encourage you to learn more about it. Contact us today and we can help you get the application submitted and your AdWords account set up and running in before the holiday season hits. Once you are all set up, we can provide full service Google Ad Grants management.

Jul 16 13

Google For Nonprofits Now Available In The UK

by Robert Coats

Charities in England and Wales have cause to celebrate today with the launch of Google For Nonprofits in the The UK.

While Google Grants has been available in many countries around the world for several years now, Google’s full-suite of tools for nonprofits has only been available to US-based organizations. That all changed today with Google’s announcement that they are launching the Google For Nonprofits program in the UK starting in England and Wales.

Google for Nonprofits UK


The Google For Nonprofits has been a stellar success for nonprofits in the US and with today’s UK launch it is an indication that Google wants to make it’s full suite of nonproft offerings available to more countries. The program provides charity organizations of the UK free access to a wide variety of products including:

  • Google Apps to help cut IT costs
  • Google Grants, the nonprofit version of AdWords that provides up to $10,000 a month in advertising
  • Premium features such as ‘donate now’ buttons for YouTube accounts
  • And special mapping technologies for Google Earth and Google Maps.

Dan Cobley, managing director of Google UK, said, “Through Google for Nonprofits, we want to support the incredible work of charitable organisations in the UK by eliminating some of the technical challenges and costs that they face. We hope our technology will help them to reach more donors, improve operations and raise awareness so they can focus on changing the world for the better.”

Kinsey Street has worked with nonprofit organizations around the world and is excited to see Google continuing to expand their programs. If you are a nonprofit based in the UK we strongly encourage you to apply to join the program today. If you need assistance, please feel free to reach out to us.


Jul 15 13

Google Grants Renewal Forms Go Out

by Robert Coats

As I reported back in June, Google was in the process of launching a new renewal policy for their popular Google Grants program, their nonprofit version of AdWords.  Well, today is the day that nonprofits in the Google Grants program started receiving the notices with the headline – Action Required: Submit Your Google Grants Renewal Form. Notifications have gone out both by email and by alert messages within the AdWords account of the grantee.

The renewal form is very straight forward and essentially, Google just wants you to re-submit the information you have submitted previously, to verify that you are still a valid nonprofit organization.

There is a three-week window to fill out the form but it is so easy (and so important) that I do recommend that you do it now. The Google Grants team will be reviewing organizations on a rolling basis and the team has stated that since there are many Google Grants accounts to review, Grantees will not receive a notification decision for several weeks. Rest assured, your Google Grants account will remain active and running in the meantime. The Grants team is asking that grantees do not email to inquire about the status of their renewal as this will delay the process.

What Is The Purpose Of The Renewal Policy?

There are several reasons but three primary reasons are:

  1. Google wants to verify that the grantee is still a valid nonprofit organization.
  2. Google wants to ensure that grantee AdWords accounts are compliant with the policies and guidelines of the Google Grants program.
  3. Google wants to verify that the AdWords grant is promoting only nonprofit initiatives and services.

Additional information about the new policy be sure to visit the Renewal Policy FAQs for more information on the renewal policy.

Jun 26 13

New Google Grants Renewal Policy

by Robert Coats

Google Grants sent out emails today notifying grantees that Google Grants will be starting a renewal policy this July. This new renewal policy will be for any Google Grantee that has been in the program for over 6 months. During the renewal process, grantees will need to re-submit proof of current, valid nonprofit status, along with their AdWords Customer ID, for review.

The new renewal process is to ensure that the grantees are in fact still nonprofits and that their AdWords account remains in compliance with the Google Grants guidelines. This new process will likely become an annual requirement to maintain the grant, however, this is subject to change.

In my talks with the Google grants team, they mentioned that  goal of the renewal policy is to ensure that grantees:

How The Renewal Process Works

Grantees will receive a notice in their AdWords account telling them when it’s time to submit their renewal form. The Grants team will also be sending 4 emails: first, an alert email telling them that renewal is coming. Then 3 emails during the renewal window telling them it is time to submit their renewal form.

Once the Google Grantee receives notice of the review they will be given a three week window to submit the required renewal information. During the review, their Google Grant AdWords account will remain active and the grantee shouldn’t notice any disruption to their impressions or clicks during the renewal review.

If during the review process the Google Grants team finds that grantee does not have up-to-date charity status and are in violation of Grants guidelines, such as hosting Adsense ads on their site, promoting more than one URL, promoting a URL not associated with the registered nonprofit, have ads/keywords that are not mission-based (ex. promoting online clothing store that’s not charity-related/selling mp3s/etc) then the nonprofit is subject to suspension from the Grants program.

Next Steps

Ensure your notification email in your Google Grants AdWords account is up-to-date. The renewal form will ask you to provide:

  • Nonprofit status number or documentation (depending on the country)
  • AdWords Customer ID
  • Nonprofit organization and contact information

Most grantees will have all of these things readily available and the process should run smoothly.

If You Need Help With Your Google Grant

If you are concerned that your grant account will not pass the renewal process and you want to ensure that your AdWords account is compliant with all of the Google Grants guidelines, feel free to reach out to us. We provide Full Service Google Grants Management. Call us at 425-405-0690 or via our contact form.


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