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Google Selects Kinsey Street Online Marketing as a Google for Nonprofits Featured Provider

by Robert Coats on February 21, 2012

Seattle-based Kinsey Street Online Marketing is recognized by Google for their work helping nonprofits with Google AdWords™ grants

SEATTLE, WA  — Kinsey Street Online Marketing, a leading provider of pay per click campaign management services, is honored to announce that it has been selected by Google as a Google for Nonprofits Featured Provider in the AdWords category.

Although hundreds of agencies have applied for the status, Kinsey Street Online Marketing is one of only a handful of agencies in the United States to be featured in the AdWords product category. According to Google, “Certified Partners are carefully vetted by Google and meet rigorous qualification standards.”

“We are incredibly honored about Kinsey Street being recognized by Google for the work that we do with nonprofits that need assistance with their Google AdWords grant and that they have chosen to feature the agency in the Google for Nonprofits Marketplace,” said Robert Coats, principal owner of Kinsey Street Online Marketing.

Google Grants, a major component of the Google for Nonprofits suite of products, is a unique in-kind donation program awarding qualified nonprofits up to $10,000 per month of free AdWords advertising. Kinsey Street works with nonprofits to ensure that their AdWords account is set up properly so that it is approved for use with Google Grants. Once approved, Kinsey Street then provides complete management services of the AdWords account for the nonprofit. This ongoing management, optimization and reporting ensures that the nonprofit is able to get the most benefit out of the grant provided by Google.

“Many organizations, both businesses and nonprofits alike, struggle to effectively manage their AdWords account themselves,” Coats said. “This is often due to a lack of experience with AdWords, having the time to actively managing the campaigns or a combination of both.”

With Google grant recipients, the challenges to success with AdWords are compounded due to the restriction of only being able to bid $1 per click.

With these challenges, Google has acknowledged that the average grantee only spends about $300 of their $10,000 per month grant. This is in stark contrast to the AdWords accounts professionally managed by Kinsey Street, where grantee accounts have an average monthly spend over ten times that amount.

As Kinsey Street client Dr. Richard Glassberg said, “Kinsey Street allowed us to truly benefit from the generous AdWords grant that Google provided the Animal Health Foundation and was able to successfully grow our account, which was spending less than $100 a month, to an account that spends the full $10,000 per month.”

About Kinsey Street Online Marketing

Kinsey Street Online Marketing is a Seattle-based Google AdWords Partner that provides full service pay per click campaign management, detailed reporting, one-on-one customer support and broad marketing guidance to help businesses and nonprofit organizations around the world make the most of their online advertising campaigns.


Robert Coats
Principal Owner
Kinsey Street Online Marketing



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