Kinsey Street Online Marketing » Non-profit

5 Big Changes In The Google for Nonprofits Program

Robert Coats — Fri, 03 Feb 2012 07:16:11 +0000

Since the start of the original Google Grants program and also with the newer Google For Nonprofit program there have been a series of eligibility restrictions that have kept many nonprofits from participating and enjoying the many benefits Google provides other nonprofits.

Five of the biggest eligibility restrictions are now no more. As posted today on the Google for Nonprofits Discussion group by Google teammate Carolyn (AKA: LadyBugz), organizations under the following categories may now be eligible for the Google for Nonprofits Program:

Places or institutions of worship
Programs requiring membership and/or providing benefit solely to members
Websites with a primary focus on selling goods, products or services
Car, boat, and real estate donation websites
Consumer credit counseling

The removing of these restrictions now opens the Google for Nonprofits program up for a multitude of nonprofits to take advantage of the benefits that these programs offer such as Google apps and a $10,000 per month advertising grant through AdWords.

You can read more about the updates in Carolyn’s original post, here. And be sure to read over the updated Google for Nonprofits Eligibility Guidelines while you are at it. After all, they are much shorter now.

In a time when some organizations are being criticized for cutting grants Google should be applauded for opening their program up to include even more nonprofit organizations.

If you are a nonprofit and you would like assistance in applying for the Google for Nonprofits program or with the set up and management of a Google AdWords grant, feel free to contact us here at Kinsey Street. We are a Google for Nonprofits Featured Provider and we offer our services at reduced rates for 501(c)(3) organizations.

Our Search Story – Helping Nonprofits With Google AdWords

Robert Coats — Thu, 15 Apr 2010 05:16:56 +0000

At the heart of Kinsey Street’s search story is helping nonprofits get the most out of their Google AdWords Grant.

Let Kinsey Street Online Marketing help you tell your your search story.

Google Grants For Content Network

Robert Coats — Fri, 08 Jan 2010 08:38:22 +0000

Google is experimenting with running ads for grantees on the Google content network. This is a great opportunity for select grantees to participate and generate some additional exposure and traffic from Google’s ad network. Selected participants will be receiving up to $500 worth of ad clicks on content sites in the Google Network at no cost to the organization.

The catch (if you can call it that) is that the campaigns will be set up and managed by Google staff directly and they will have full control over that account. So an additional $500 in advertising and you don’t even have to manage it.

This is open to current Google Grant recipients only with accounts in good standing, being actively managed and using Google analytics or conversion tracking. I highly recommend that if you meet the requirements that you apply for this opportunity now because it is very limited to just a handful of grantees.

Get more information and how to apply on the Google Grants Blog.

This is great news for all recipients of the Google AdWords Grant because it means that Google may be including the Google ad network for all Google Grant recipients in the near future which would allow for even more increased exposure and maybe even an opportunity to run display ads.

Don’t have a Google Grant for you non-profit organization yet? Don’t worry, I can help.

Contact me today to get started because the approval process for a Google Grant can take up to 6 months.

Google Grants New Application Process

Robert Coats — Thu, 05 Nov 2009 08:17:21 +0000

Google has released a major change to their Google AdWords Grant application process which allows non-profits to be up and running with AdWords even faster. Previously, the application would first have to go to one queue to be reviewed and then once approved, it would go to another queue to have an initial account built by Google. This initial account would provide the non-profit with a foundation on which to build out the rest of their AdWords campaign.

With the new process, the non-profit is notified as soon as the application has been reviewed, allowing the non-profit to build their AdWords account themselves or have a qualified search marketing agency such as Kinsey Street set it up and manage it for them. Then, Google simply reviews the new AdWords account and activates it. Suffice to say, this saves substantial time over the previous process since the queue to have the account built by Google was rather lengthy due to all the Google Grant applicants from around the World.

While this is great news for non-profits working with a search marketing agency such as Kinsey Street, other non-profits might find the new process to be a little daunting. That is because if the account isn’t set up correctly then Google will not approve it to run within the Google Grants program and the non-profit will be asked to re-submit once they have made the necessary changes to their account. Once the account is approved, Google will provide a PDF that covers the basics of ongoing management of the account. While the guide is handy, it is no substitute for experience and many non-profit managers find that they do not have the time to learn AdWords while managing all of the other needs of the organization. The end result is poorly managed AdWords campaigns that are not maximizing the full potential of the advertising grant provided by Google.

Get the most out of your Google AdWords Grant by working with a search marketing agency experienced in providing PPC Management for non-profits

If you want to make sure your Google Grant is expertly managed, contact us today, we can help.