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Oct 19 12

Small Business AdWords Management

by Robert Coats

A recent blog article on NYTimes.com asked the question; “Has Google AdWords Stopped Working for Small Businesses?

It is certainly a fair question as many small business owners struggle trying to find success managing their Google AdWords accounts themselves and it prompted me to jump in on the conversation.

Here was what I had to say:

The issue that many small businesses run into with AdWords is in its ease of use to get set up and launch a keyword campaign quickly. Simply enter your credit card, select a few keywords and write a couple of ads. 1-2-3 easy and done. It is in that deceptively easy set up process that many small business owners feel that they can “set it and forget” and let it run on its own. As a result, many business owners end up being extremely dissatisfied and claim that “AdWords didn’t work for me” or “AdWords was a waste of money” when the real issue is that their AdWords campaigns were not managed for success.

It is because AdWords is so easy to “do” that most do not realize the intricacies involved in doing it right, much less, doing it in manner that it generates a positive return on advertising spend and is revenue generating.

Cutting your own hair is easy. But if you want to look good, you hire a professional to do it for you. AdWords is no different. If you want the best results, go with an agency that is a Certified Google Partner, you will be glad you did. Certified Google Partners are agencies that have been vetted by Google to show proficiency in managing AdWords campaigns. Simply put, they have the experience and know how to do it right. Many of them work with small business and they are not nearly as expensive as you might think. My agency is one of them.

Effective AdWords management takes time and that is something that most small business owners simply do not have. It also takes a level of experience and proficiency that, like-wise, many small business owners do not have the time to obtain.

If you are a small business owner and if Google AdWords has stopped working for your business, give me a call today and let me turn your AdWords account around to be revenue generating instead of a money pit. You will be glad you did.

 

Jun 7 12

6.5 Million LinkedIn Passwords Hacked

by Robert Coats

This post is a little different from the usual online marketing or pay per click management posts we typically have here at Kinsey Street but it is an important one for our readers and clients none-the-less.

As reported on Mashable, about 6.5 million LinkedIn passwords have been hacked and leaked online. Mashable also has an article about how you can check LinkedIn your password to see if it is on the list of the 6.5 million that were hacked. The password checking tool is provided by LastPass and can be accessed here: https://lastpass.com/linkedin/

This is important stuff so be sure to go check on the security of your LinkedIn password now before reading the rest of the post. Keep in mind that the tool merely checks what you type in against the list of hacked passwords that has been posted. It does not store your password nor does it ask you for your login. However, you can never be too safe so I do recommend being logged out of LinkedIn and using Chromes Incognito feature when accessing the tool.

….

OK, did you check? Are you secure? No? Then change your password immediately and then read the rest of the post. Also, any other account (Gmail, Yahoo mail, Twitter, Facebook, AdWords, etc) where you use the same login and password needs to be changed as well.

All secure now? Good.

Now for a little fun with some enlightening and rather concerning results. Type in the most common words you can think of into the tool and see if the password checking tool returns a match.  Keep in mind that the password must contain 6 or more characters, so the word you typed in will need to be as well.

Here is a few I typed in:

password – yes (Really? Someone uses ‘password’ as their password?)
password123 – yes (Well, at least this person added numbers.)
abc123 – yes
abcdef – yes
123456 – yes
qwerty – yes (A top of the keyboard favorite.)
linkedin – yes
google – yes
facebook – yes
monkey – yes
chicken – yes
pickles – yes
seattle – yes
houston – yes
seahawks – yes (Seattle’s football team.)
sounders – yes (Seattle’s soccer team.)
texans – yes (Houston’s football team.)
cheaptrick – yes (One of my favorite bands – and no, not my password.)
barackobama – yes (The 44th POTUS)
mittromney – no (hmmm, not sure if not used or if it wasn’t hacked.)
ronpaul – yes
democrat – yes
republican – yes
robert – yes
bubbles – yes
yahtzee – yes

Of all the entries I tried, all but two (mittromney and my own personal LinkedIn password) came back as being compromised. When you look at the passphrases above, they have something in common, they are all simple words. Simple words DO NOT make effective passwords. Nor due simple number combinations.

What is really scary is that many people will use the same password and login information for their bank account as they do with their LinkedIn account.

If your own passwords fall into the above category but you were lucky enough not to be hacked, I encourage you to take the steps to change your passwords now.

And if you think that you might be safe because you are not on LinkedIn, you would be wrong. eHarmony and Last.fm recently announced that their users passwords were hacked as well.

 

 

Feb 21 12

Google Selects Kinsey Street Online Marketing as a Google for Nonprofits Featured Provider

by Robert Coats

Seattle-based Kinsey Street Online Marketing is recognized by Google for their work helping nonprofits with Google AdWords™ grants

SEATTLE, WA  — Kinsey Street Online Marketing, a leading provider of pay per click campaign management services, is honored to announce that it has been selected by Google as a Google for Nonprofits Featured Provider in the AdWords category.

Although hundreds of agencies have applied for the status, Kinsey Street Online Marketing is one of only a handful of agencies in the United States to be featured in the AdWords product category. According to Google, “Certified Partners are carefully vetted by Google and meet rigorous qualification standards.”

“We are incredibly honored about Kinsey Street being recognized by Google for the work that we do with nonprofits that need assistance with their Google AdWords grant and that they have chosen to feature the agency in the Google for Nonprofits Marketplace,” said Robert Coats, principal owner of Kinsey Street Online Marketing.

Google Grants, a major component of the Google for Nonprofits suite of products, is a unique in-kind donation program awarding qualified nonprofits up to $10,000 per month of free AdWords advertising. Kinsey Street works with nonprofits to ensure that their AdWords account is set up properly so that it is approved for use with Google Grants. Once approved, Kinsey Street then provides complete management services of the AdWords account for the nonprofit. This ongoing management, optimization and reporting ensures that the nonprofit is able to get the most benefit out of the grant provided by Google.

“Many organizations, both businesses and nonprofits alike, struggle to effectively manage their AdWords account themselves,” Coats said. “This is often due to a lack of experience with AdWords, having the time to actively managing the campaigns or a combination of both.”

With Google grant recipients, the challenges to success with AdWords are compounded due to the restriction of only being able to bid $1 per click.

With these challenges, Google has acknowledged that the average grantee only spends about $300 of their $10,000 per month grant. This is in stark contrast to the AdWords accounts professionally managed by Kinsey Street, where grantee accounts have an average monthly spend over ten times that amount.

As Kinsey Street client Dr. Richard Glassberg said, “Kinsey Street allowed us to truly benefit from the generous AdWords grant that Google provided the Animal Health Foundation and was able to successfully grow our account, which was spending less than $100 a month, to an account that spends the full $10,000 per month.”

About Kinsey Street Online Marketing

Kinsey Street Online Marketing is a Seattle-based Google AdWords Partner that provides full service pay per click campaign management, detailed reporting, one-on-one customer support and broad marketing guidance to help businesses and nonprofit organizations around the world make the most of their online advertising campaigns.

Contact:

Robert Coats
Principal Owner
Kinsey Street Online Marketing
425-405-0690
[email protected]
http://www.kinseystreet.com/

 

 

Feb 3 12

5 Big Changes In The Google for Nonprofits Program

by Robert Coats

Since the start of the original Google Grants program and also with the newer Google For Nonprofit program there have been a series of eligibility restrictions that have kept many nonprofits from participating and enjoying the many benefits Google provides other nonprofits.

Five of the biggest eligibility restrictions are now no more. As posted today on the Google for Nonprofits Discussion group by Google teammate Carolyn (AKA: LadyBugz), organizations under the following categories may now be eligible for the Google for Nonprofits Program:

  1. Places or institutions of worship
  2. Programs requiring membership and/or providing benefit solely to members
  3. Websites with a primary focus on selling goods, products or services
  4. Car, boat, and real estate donation websites
  5. Consumer credit counseling

The removing of these restrictions now opens the Google for Nonprofits program up for a multitude of nonprofits to take advantage of the benefits that these programs offer such as Google apps and a $10,000 per month advertising grant through AdWords.

You can read more about the updates in Carolyn’s original post, here. And be sure to read over the updated Google for Nonprofits Eligibility Guidelines while you are at it. After all, they are much shorter now.

In a time when some organizations are being criticized for cutting grants Google should be applauded for opening their program up to include even more nonprofit organizations.

If you are a nonprofit and you would like assistance in applying for the Google for Nonprofits program or with the set up and management of a Google AdWords grant, feel free to contact us here at Kinsey Street. We are a Google for Nonprofits Featured Provider and we offer our services at reduced rates for 501(c)(3) organizations.

 

Jun 27 11

Try AdWords for free

by Robert Coats

Would you like to try advertising on Google? Kinsey Street Online Marketing is offering $100 vouchers for free Google AdWords advertising to new clients.

As a certified Google AdWords Partner, Google has authorized us to provide you with a $100 gift coupon to try Google AdWords to advertise your business.

If you have not tried Google AdWords yet, now is the time. Make sure potential clients can find you on Google!

Google AdWords is a great way to reach potential clients, at exactly the right moment, when they actively searching for your type of business!

We think AdWords advertising will benefit your business because of the following reasons:

  1. Get targeted traffic.
    Your ads appear next to search results when a user searches for words relevant to your business. Additionally, with geo-targeting we can target your ads to reach only those customers in your service area.
  2. Pay for clicks.
    You pay only when someone shows interest in you by clicking on your ad.
  3. Control your costs.
    You determine your budget. We have packages for both small and large budget clients.
  4. Enjoy Powerful reporting
    Kinsey Street provides reports that are loaded with data that will provide you with in-depth information about the performance of your account in a format that is easy to read and share with others in your organization who may be less familiar with AdWords.

Your customers are searching for you on Google. Are you there to be found?

Contact us today to get started.

 

Terms and conditions: Promotional credit must be applied to a new AdWords account within 14 days of creating the AdWords account and is valid only for new Google AdWords. Advertisers will be charged for all advertising that exceeds the promotional credit. Advertisers can suspend their ads anytime before the promotional credit amount is exhausted if they do not wish to receive additional advertising charges. Offer subject to ad approval, valid registration, and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. Advertisers with self-managed signup accounts are subject to a $5 (CAD10) activation fee and Advertisers who choose prepay billing are subject to a $10 (CAD20) minimum prepayment fee before their account is activated. Any such prepay amount will be credited to Advertiser’s account once account is activated. However, these fees will be debited from the promotional credit if Advertiser’s account was created after July 15, 2010 – that is, you will not be charged the activation fee. Offer valid only for sign ups through the URL provided for the promotion by customers with a billing address in the US or Canada. Your use of this voucher and/or the promotional credit constitutes your acceptance of these terms and conditions. Offer void where prohibited by law. Expires 31/12/2011

 

Apr 14 10

Our Search Story – Helping Nonprofits With Google AdWords

by Robert Coats

At the heart of Kinsey Street’s search story is helping nonprofits get the most out of their Google AdWords Grant.

Let Kinsey Street Online Marketing help you tell your your search story.

Jan 8 10

Google Grants For Content Network

by Robert Coats

Google is experimenting with running ads for grantees on the Google content network. This is a great opportunity for select grantees to participate and generate some additional exposure and traffic from Google’s ad network. Selected participants will be receiving up to $500 worth of ad clicks on content sites in the Google Network at no cost to the organization.

The catch (if you can call it that) is that the campaigns will be set up and managed by Google staff directly and they will have full control over that account. So an additional $500 in advertising and you don’t even have to manage it.

This is open to current Google Grant recipients only with accounts in good standing, being actively managed and using Google analytics or conversion tracking. I highly recommend that if you meet the requirements that you apply for this opportunity now because it is very limited to just a handful of grantees.

Get more information and how to apply on the Google Grants Blog.

This is great news for all recipients of the Google AdWords Grant because it means that Google may be including the Google ad network for all Google Grant recipients in the near future which would allow for even more increased exposure and maybe even an opportunity to run display ads.

Don’t have a Google Grant for you non-profit organization yet? Don’t worry, I can help.

Contact me today to get started because the approval process for a Google Grant can take up to 6 months.


Nov 5 09

Google Grants New Application Process

by Robert Coats

Google has released a major change to their Google AdWords Grant application process which allows non-profits to be up and running with AdWords even faster. Previously, the application would first have to go to one queue to be reviewed and then once approved, it would go to another queue to have an initial account built by Google. This initial account would provide the non-profit with a foundation on which to build out the rest of their AdWords campaign.

With the new process, the non-profit is notified as soon as the application has been reviewed, allowing the non-profit to build their AdWords account themselves or have a qualified search marketing agency such as Kinsey Street set it up and manage it for them. Then, Google simply reviews the new AdWords account and activates it. Suffice to say, this saves substantial time over the previous process since the queue to have the account built by Google was rather lengthy due to all the Google Grant applicants from around the World.

While this is great news for non-profits working with a search marketing agency such as Kinsey Street, other non-profits might find the new process to be a little daunting. That is because if the account isn’t set up correctly then Google will not approve it to run within the Google Grants program and the non-profit will be asked to re-submit once they have made the necessary changes to their account. Once the account is approved, Google will provide a PDF that covers the basics of ongoing management of the account. While the guide is handy, it is no substitute for experience and many non-profit managers find that they do not have the time to learn AdWords while managing all of the other needs of the organization. The end result is poorly managed AdWords campaigns that are not maximizing the full potential of the advertising grant provided by Google.

Get the most out of your Google AdWords Grant by working with a search marketing agency experienced in providing PPC Management for non-profits

If you want to make sure your Google Grant is expertly managed, contact us today, we can help.

Sep 18 09

Kinsey Street co-founder interviewed by BtoB Magazine

by Robert Coats

Robert Coats, the co-founder of Kinsey Street Marketing was recently interviewed by BtoB Magazine for an article on using Search marketing for lead generation. Robert, who also serves as the Senior Search Strategist with award winning B2B advertising agency Hodgson/Meyers, provided his insights into some of the best practices in using search as an integral part of the lead generation process.

“Search marketing is one of the greatest tools in our lead-generation toolbox because it allows you to reach your prospects at the precise moment they’re interested in your services or products,” said Robert Coats, senior search strategist with Seattle-based b-to-b agency Hodgson/Meyers.

When done right, search can have a large and immediate impact on lead-gen.

“There are so many things you can do with search as a lead-gen tool, and a thousand ways to approach it,” Coats said. “The key is, it’s not so much how you want to be found as how your prospects are searching. It’s understanding psychology, and human nature and how people begin their searches around issues they’re trying to resolve.”

One notable feature of search as a lead-gen tool, Coats said, is that searchers self-qualify themselves. They alert marketers as to what stage they’re at in the sales funnel by the keywords they search for—whether, for example, they’re doing initial research or are ready to buy.

“My philosophy is, you look at the keywords most relevant to what stage the prospect is in,” Coats said. “For that early awareness stage, you want your entire message—from keywords, to ad text, to landing page, to material they walk away with after filling out that lead-gen form—to be centered on that early stage. The same must be true for later-stage buyers.”

“You have to make sure each part of your search campaign is stage-specific,” he added.”

The Full Article can be read online:

BtoB Magazine – Using Search For Lead Gen

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