Since the start of the original Google Grants program and also with the newer Google For Nonprofit program there have been a series of eligibility restrictions that have kept many nonprofits from participating and enjoying the many benefits Google provides other nonprofits.
Five of the biggest eligibility restrictions are now no more. As posted today on the Google for Nonprofits Discussion group by Google teammate Carolyn (AKA: LadyBugz), organizations under the following categories may now be eligible for the Google for Nonprofits Program:
- Places or institutions of worship
- Programs requiring membership and/or providing benefit solely to members
- Websites with a primary focus on selling goods, products or services
- Car, boat, and real estate donation websites
- Consumer credit counseling
The removing of these restrictions now opens the Google for Nonprofits program up for a multitude of nonprofits to take advantage of the benefits that these programs offer such as Google apps and a $10,000 per month advertising grant through AdWords.
You can read more about the updates in Carolyn’s original post, here. And be sure to read over the updated Google for Nonprofits Eligibility Guidelines while you are at it. After all, they are much shorter now.
In a time when some organizations are being criticized for cutting grants Google should be applauded for opening their program up to include even more nonprofit organizations.
If you are a nonprofit and you would like assistance in applying for the Google for Nonprofits program or with the set up and management of a Google AdWords grant, feel free to contact us here at Kinsey Street. We are a Google for Nonprofits Featured Provider and we offer our services at reduced rates for 501(c)(3) organizations.
Try AdWords for free
Would you like to try advertising on Google? Kinsey Street Online Marketing is offering $100 vouchers for free Google AdWords advertising to new clients.
As a certified Google AdWords Partner, Google has authorized us to provide you with a $100 gift coupon to try Google AdWords to advertise your business.
If you have not tried Google AdWords yet, now is the time. Make sure potential clients can find you on Google!
Google AdWords is a great way to reach potential clients, at exactly the right moment, when they actively searching for your type of business!
We think AdWords advertising will benefit your business because of the following reasons:
- Get targeted traffic.
Your ads appear next to search results when a user searches for words relevant to your business. Additionally, with geo-targeting we can target your ads to reach only those customers in your service area. - Pay for clicks.
You pay only when someone shows interest in you by clicking on your ad. - Control your costs.
You determine your budget. We have packages for both small and large budget clients. - Enjoy Powerful reporting
Kinsey Street provides reports that are loaded with data that will provide you with in-depth information about the performance of your account in a format that is easy to read and share with others in your organization who may be less familiar with AdWords.
Your customers are searching for you on Google. Are you there to be found?
Contact us today to get started.
Terms and conditions: Promotional credit must be applied to a new AdWords account within 14 days of creating the AdWords account and is valid only for new Google AdWords. Advertisers will be charged for all advertising that exceeds the promotional credit. Advertisers can suspend their ads anytime before the promotional credit amount is exhausted if they do not wish to receive additional advertising charges. Offer subject to ad approval, valid registration, and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. Advertisers with self-managed signup accounts are subject to a $5 (CAD10) activation fee and Advertisers who choose prepay billing are subject to a $10 (CAD20) minimum prepayment fee before their account is activated. Any such prepay amount will be credited to Advertiser’s account once account is activated. However, these fees will be debited from the promotional credit if Advertiser’s account was created after July 15, 2010 – that is, you will not be charged the activation fee. Offer valid only for sign ups through the URL provided for the promotion by customers with a billing address in the US or Canada. Your use of this voucher and/or the promotional credit constitutes your acceptance of these terms and conditions. Offer void where prohibited by law. Expires 31/12/2011
At the heart of Kinsey Street’s search story is helping nonprofits get the most out of their Google AdWords Grant.
Let Kinsey Street Online Marketing help you tell your your search story.
Google is experimenting with running ads for grantees on the Google content network. This is a great opportunity for select grantees to participate and generate some additional exposure and traffic from Google’s ad network. Selected participants will be receiving up to $500 worth of ad clicks on content sites in the Google Network at no cost to the organization.
The catch (if you can call it that) is that the campaigns will be set up and managed by Google staff directly and they will have full control over that account. So an additional $500 in advertising and you don’t even have to manage it.
This is open to current Google Grant recipients only with accounts in good standing, being actively managed and using Google analytics or conversion tracking. I highly recommend that if you meet the requirements that you apply for this opportunity now because it is very limited to just a handful of grantees.
Get more information and how to apply on the Google Grants Blog.
This is great news for all recipients of the Google AdWords Grant because it means that Google may be including the Google ad network for all Google Grant recipients in the near future which would allow for even more increased exposure and maybe even an opportunity to run display ads.
Don’t have a Google Grant for you non-profit organization yet? Don’t worry, I can help.
Contact me today to get started because the approval process for a Google Grant can take up to 6 months.
Google has released a major change to their Google AdWords Grant application process which allows non-profits to be up and running with AdWords even faster. Previously, the application would first have to go to one queue to be reviewed and then once approved, it would go to another queue to have an initial account built by Google. This initial account would provide the non-profit with a foundation on which to build out the rest of their AdWords campaign.
With the new process, the non-profit is notified as soon as the application has been reviewed, allowing the non-profit to build their AdWords account themselves or have a qualified search marketing agency such as Kinsey Street set it up and manage it for them. Then, Google simply reviews the new AdWords account and activates it. Suffice to say, this saves substantial time over the previous process since the queue to have the account built by Google was rather lengthy due to all the Google Grant applicants from around the World.
While this is great news for non-profits working with a search marketing agency such as Kinsey Street, other non-profits might find the new process to be a little daunting. That is because if the account isn’t set up correctly then Google will not approve it to run within the Google Grants program and the non-profit will be asked to re-submit once they have made the necessary changes to their account. Once the account is approved, Google will provide a PDF that covers the basics of ongoing management of the account. While the guide is handy, it is no substitute for experience and many non-profit managers find that they do not have the time to learn AdWords while managing all of the other needs of the organization. The end result is poorly managed AdWords campaigns that are not maximizing the full potential of the advertising grant provided by Google.
Get the most out of your Google AdWords Grant by working with a search marketing agency experienced in providing PPC Management for non-profits
If you want to make sure your Google Grant is expertly managed, contact us today, we can help.
Robert Coats, the co-founder of Kinsey Street Marketing was recently interviewed by BtoB Magazine for an article on using Search marketing for lead generation. Robert, who also serves as the Senior Search Strategist with award winning B2B advertising agency Hodgson/Meyers, provided his insights into some of the best practices in using search as an integral part of the lead generation process.
“Search marketing is one of the greatest tools in our lead-generation toolbox because it allows you to reach your prospects at the precise moment they’re interested in your services or products,” said Robert Coats, senior search strategist with Seattle-based b-to-b agency Hodgson/Meyers.
When done right, search can have a large and immediate impact on lead-gen.
“There are so many things you can do with search as a lead-gen tool, and a thousand ways to approach it,” Coats said. “The key is, it’s not so much how you want to be found as how your prospects are searching. It’s understanding psychology, and human nature and how people begin their searches around issues they’re trying to resolve.”
One notable feature of search as a lead-gen tool, Coats said, is that searchers self-qualify themselves. They alert marketers as to what stage they’re at in the sales funnel by the keywords they search for—whether, for example, they’re doing initial research or are ready to buy.
“My philosophy is, you look at the keywords most relevant to what stage the prospect is in,” Coats said. “For that early awareness stage, you want your entire message—from keywords, to ad text, to landing page, to material they walk away with after filling out that lead-gen form—to be centered on that early stage. The same must be true for later-stage buyers.”
“You have to make sure each part of your search campaign is stage-specific,” he added.”
The Full Article can be read online:
BtoB Magazine - Using Search For Lead Gen
