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Google Grants Renewal Forms Go Out

by Robert Coats on July 15, 2013

As I reported back in June, Google was in the process of launching a new renewal policy for their popular Google Grants program, their nonprofit version of AdWords.  Well, today is the day that nonprofits in the Google Grants program started receiving the notices with the headline – Action Required: Submit Your Google Grants Renewal Form. Notifications have gone out both by email and by alert messages within the AdWords account of the grantee.

The renewal form is very straight forward and essentially, Google just wants you to re-submit the information you have submitted previously, to verify that you are still a valid nonprofit organization.

There is a three-week window to fill out the form but it is so easy (and so important) that I do recommend that you do it now. The Google Grants team will be reviewing organizations on a rolling basis and the team has stated that since there are many Google Grants accounts to review, Grantees will not receive a notification decision for several weeks. Rest assured, your Google Grants account will remain active and running in the meantime. The Grants team is asking that grantees do not email to inquire about the status of their renewal as this will delay the process.

What Is The Purpose Of The Renewal Policy?

There are several reasons but three primary reasons are:

  1. Google wants to verify that the grantee is still a valid nonprofit organization.
  2. Google wants to ensure that grantee AdWords accounts are compliant with the policies and guidelines of the Google Grants program.
  3. Google wants to verify that the AdWords grant is promoting only nonprofit initiatives and services.

Additional information about the new policy be sure to visit the Renewal Policy FAQs for more information on the renewal policy.

  1. Google asks for file uploads of proof of non profit status, but doesn’t specify what to send. Do you know what is acceptable proof?

  2. Hi Ken,
    It will depend on the country of origin for the nonprofit as to which documentation is required. If it is a US-based organization then no documentation is necessary since the EIN will suffice. In fact, after conversations with the Google Grants team, they have removed those fields from the form to ease any confusion.

  3. Great news, thanks so much for sharing.

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