Google Grants Increases Max CPC bid to $2
Big news from Google Grants today as they sent out emails to grantees notifying them that major changes to the program would go into effect this January.
From the email:
First, as of January 28, 2013, Google Grantees may bid up to $2.00 USD on keywords. This is an increase from the previous CPC bid cap of $1.00 USD and may allow your ads to enter auctions previously unavailable at the $1.00 bid cap. Second, to balance the interests of businesses who pay to advertise on Google search, your ads will now appear below the ads of traditional AdWords advertisers.
If anyone needs help getting their Google Grant accounts prepared for the upcoming changes, (or applying for the Google grant) feel free to reach out to me for Google Grants help.
For those that are not familiar with Google grants, it provides up to $10,000 per month in free AdWords advertising to qualified nonprofits. You can learn more about the program at the official Google grants website or on our Google Grants overview page.
Also, feel free to contact me with any questions about the program and I will be glad to answer them for you.
1/28 – Many grantees are reporting that they are unable to increase their bids to the new $2 bid cap – I just spoke with the Google Grants team and they said that the changes are rolling throughout the day so grantees should be able to make the CPC increase to $2 fully by tomorrow.
1/28 – Most Grantee ad positions remained unchanged for now, as well. Several of my nonprofit clients have ads appearing in the top positions for competitive terms.
1/28 Noon PST – Changes to the max bid cap are now going through for many accounts.
1/29 – Most grantees not only survive the first day of changes but thrived with increased impressions and clicks.
1/29 10am PST – The Google Grants team shares a message about the recent program changes on the Google Grants Help Forum .