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5 Big Changes In The Google for Nonprofits Program

by Robert Coats on February 3, 2012

Since the start of the original Google Grants program and also with the newer Google For Nonprofit program there have been a series of eligibility restrictions that have kept many nonprofits from participating and enjoying the many benefits Google provides other nonprofits.

Five of the biggest eligibility restrictions are now no more. As posted today on the Google for Nonprofits Discussion group by Google teammate Carolyn (AKA: LadyBugz), organizations under the following categories may now be eligible for the Google for Nonprofits Program:

  1. Places or institutions of worship
  2. Programs requiring membership and/or providing benefit solely to members
  3. Websites with a primary focus on selling goods, products or services
  4. Car, boat, and real estate donation websites
  5. Consumer credit counseling

The removing of these restrictions now opens the Google for Nonprofits program up for a multitude of nonprofits to take advantage of the benefits that these programs offer such as Google apps and a $10,000 per month advertising grant through AdWords.

You can read more about the updates in Carolyn’s original post, here. And be sure to read over the updated Google for Nonprofits Eligibility Guidelines while you are at it. After all, they are much shorter now.

In a time when some organizations are being criticized for cutting grants Google should be applauded for opening their program up to include even more nonprofit organizations.

If you are a nonprofit and you would like assistance in applying for the Google for Nonprofits program or with the set up and management of a Google AdWords grant, feel free to contact us here at Kinsey Street. We are a Google for Nonprofits Featured Provider and we offer our services at reduced rates for 501(c)(3) organizations.


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