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Google Grants For Content Network

by Robert Coats on January 8, 2010

Google is experimenting with running ads for grantees on the Google content network. This is a great opportunity for select grantees to participate and generate some additional exposure and traffic from Google’s ad network. Selected participants will be receiving up to $500 worth of ad clicks on content sites in the Google Network at no cost to the organization.

The catch (if you can call it that) is that the campaigns will be set up and managed by Google staff directly and they will have full control over that account. So an additional $500 in advertising and you don’t even have to manage it.

This is open to current Google Grant recipients only with accounts in good standing, being actively managed and using Google analytics or conversion tracking. I highly recommend that if you meet the requirements that you apply for this opportunity now because it is very limited to just a handful of grantees.

Get more information and how to apply on the Google Grants Blog.

This is great news for all recipients of the Google AdWords Grant because it means that Google may be including the Google ad network for all Google Grant recipients in the near future which would allow for even more increased exposure and maybe even an opportunity to run display ads.

Don’t have a Google Grant for you non-profit organization yet? Don’t worry, I can help.

Contact me today to get started because the approval process for a Google Grant can take up to 6 months.


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